The Mortgage Brain (TMB) has secured a new strategic investment from The BetterHome Group, South Africa’s largest mortgage broker, which has acquired a 25% shareholding in the Gloucester-based firm.
The partnership is designed to support TMB’s five-year growth strategy and enhance its digital capabilities.
The BetterHome Group holds around 50% of South Africa’s new-build mortgage market and 35% of the total mortgage market.
Its investment aligns with TMB’s expansion in the UK new-build sector, where the broker partners with more than 20 national housebuilders across 300 sites.
TMB provides on-site specialist advice aimed at improving qualification and reducing fall-through rates, and reports conversion levels of around 85 per cent on exclusive developments.
Enzo Mora, CEO and founder of The Mortgage Brain, said: “The BetterHome Group’s digital-first approach and strength in the new-build market are exactly the kind of capabilities we’re excited to bring into the UK and will support our ambitious plans to grow the number of developers we work with and increase our mortgage sales volume threefold over the next three years.
“The investment also comes on the back of our best ever trading year and we are on target to arrange £1.5bn worth of mortgages in 2025 up 20% on 2024.”
Rudi Botha, CEO of The BetterHome Group, added: “We’re delighted to have invested in The Mortgage Brain because of their outstanding track record in the new-build sector, their trusted brand and their shared commitment to innovation and customer service.
“The UK market appeals to us as it presents an exciting opportunity to combine our digital capabilities with a strong, established broker business at a time when consumer demand for faster, tech-enabled mortgage solutions is growing.”
