South Yorkshire Housing Association (SYHA) and Elim Housing have joined Places for People (PfP) Group in a move that covers 6,600 homes.
The deal brings together SYHA’s 5,700 homes across Yorkshire and the surrounding regions, and Elim Housing’s 900 homes in Bristol and Gloucestershire.
The mergers followed negotiations, due diligence, and customer consultations.
The deal aims to combine PfP’s scale with local knowledge from the two organisations.
The three groups say this will help boost investment, improve affordable homes, and expand support services.
Greg Reed (pictured), group CEO at PfP, said: “We’re proud to welcome SYHA and Elim Housing into the PfP Group.
“Both organisations have a powerful social purpose, deep roots in their Communities, and decades of commitment to providing People with safe, secure homes.
“Together, we can go further for our Customers and Communities.”
Reed added: “PfP’s scale gives us the confidence to invest further and faster in new and existing homes, and SYHA’s and Elim’s local insight ensures it lands where it creates the greatest impact.
“This is an exciting step forward, and we look forward to building Thriving Communities together.”
Larry Gold, CEO of SYHA, said: “Joining PfP marks a new chapter for SYHA and the Customers and Communities we’ve proudly supported for more than 50 years.
“With PfP’s backing, we can accelerate improvements to our homes, build more affordable housing, and continue offering great services and support.
“What matters most is that our Customers see the benefits, and we’re committed to making sure this partnership delivers exactly that.”
Paul Smith, CEO of Elim Housing, said: “Elim Housing has always been ambitious for our Customers and Communities.
“Becoming part of PfP gives us the stability, scale, and shared values needed to achieve those ambitions in a challenging environment.
“This partnership strengthens our ability to modernise homes, grow our specialist services, and continue delivering meaningful support to the people who rely on us.
“We are excited about the opportunities ahead.”




