Propertymark has urged landlords to ensure they understand their obligations under selective licensing schemes as more local authorities across England and Wales move to introduce or expand these regulatory measures.
The organisation said selective licensing is designed to improve housing standards, create safer communities and strengthen oversight of privately rented homes, making compliance essential.
Selective licensing allows councils to require landlords in designated areas to obtain a licence before letting a property.
Propertymark said the rules aim to raise standards, increase accountability and support consistent property management, with penalties for non-compliance including fines of up to £30,000, rent repayment orders or potential criminal prosecution.
It reminded landlords to check whether their postcode falls within a licensing area, the date a scheme begins, how long a licence lasts and whether any exemptions apply.
The organisation also stressed that landlords must apply for a licence as soon as their property enters a designated area, with requirements varying by council.
Applications typically include proof of ownership and identity, alongside safety documentation such as gas safety certificates, electrical installation condition reports, energy performance certificates and smoke and carbon monoxide alarm compliance.
Licences may include additional conditions covering security standards, tenancy management, property maintenance or the handling of antisocial behaviour.
Propertymark advised landlords to research any local requirements before letting or renewing a tenancy.
It recommended checking for additional schemes such as HMO or additional licensing, assessing fees and compliance costs, understanding penalties for late or non-application and seeking professional advice from regulated agents or legal specialists.
The organisation noted that many letting agents now offer selective licensing support as an additional service.
Propertymark encouraged landlords to ensure any agent providing this support is regulated, that services include full preparation and submission of applications, that ongoing compliance will be managed and that any additional fees are clearly agreed.
It stressed that landlords remain legally responsible even when an agent submits an application on their behalf.
Nathan Emerson, CEO of Propertymark, said: “We believe that licensing is not the best method when looking to improve housing stock within the private rented sector.
“Instead of this, authorities should adopt a collaborative approach, building better relationships with letting agents, landlords, professional bodies, and public services to tackle issues within the sector.
“However, Selective Licensing is becoming increasingly common, and landlords must stay ahead of their responsibilities.
“Failure to comply can have serious consequences, but with the right guidance and the support of a professional, regulated letting agent, landlords can navigate the process smoothly and confidently.
“Propertymark encourages all landlords to undertake due diligence and seek qualified advice whenever licensing schemes are introduced or updated in their area.”
