Swansea Building Society has announced the promotion of Sioned Jones (pictured, centre right) to area manager West Wales, effective from the 1st January 2026.
The new role expands her current responsibilities across Carmarthenshire, Ceredigion and Pembrokeshire to include oversight across the wider Swansea, Neath and Port Talbot regions.
A fluent Welsh speaker with roots in West Wales, Jones joined Swansea Building Society in 2015 as branch manager of its newly established Carmarthen Regional Office.
With a solid background built over 30 years in the banking sector – including a notable career at Midland Bank (later HSBC) primarily in commercial banking – Jones quickly established herself as a key figure within the society having previously built strong relationships with the professional and business community in South West Wales.
Jones said: “These are exciting times to take on these additional responsibilities, and I look forward to working with the Swansea and Mumbles branch teams.
“We have a dedicated group of people who are committed to offering the highest level of service to our customers, and I look forward to continuing supporting their growth.
“I look forward to sharing my knowledge and continuing to provide face to face appointments for the more complex cases relating to company directors or the self-employed. In addition, I and the majority of my staff can conduct business through the medium of Welsh.”
Alun Williams, Swansea Building Society’s chief executive officer, added: “Sioned has been integral to our success in West Wales over the past decade.
“Her experience, local knowledge and passion for serving members make her the ideal person to lead our activity across both Swansea and West Wales.
“We are delighted to recognise her exceptional contribution with this expanded leadership role.”
