Vida, the lending specialist, has appointed Darren Cunliffe as key account manager for the North. Cunliffe will report directly to Andy Alvarez, national sales manager at Vida.
Cunliffe has lengthy experience in business development, having recently spent almost 10 years as a building development manager at Nationwide Building Society.
He has well-rounded experience and knowledge of the intermediary sector as both a broker and BDM, helping him understand both sides of the fence and he has the awareness of what a good broker journey should look like.
Cunliffe has a wide network of contacts who he has worked with for a number of years and he joins Vida with a strong reputation for knowledge and service excellence.
Richard Tugwell, director of mortgage distribution at Vida Homeloans, said: “I am pleased to welcome Darren into our growing team of key account managers.
“He brings a wealth of knowledge of the intermediary market and a raft of great contacts in the industry.
“I look forward to welcoming Darren to Vida and working with him to further enhance our relationships with brokers.”
