
GW Financial Solutions adopts MARS to support vulnerable debt clients
The integration means MARS now collects structured vulnerability data for the whole client base.

The integration means MARS now collects structured vulnerability data for the whole client base.

Andrew Gething said: “While we mustn’t rule out those using AI to assist with communication or overcome barriers to engagement, we have to be vigilant."

Andrew Gething said: “The aim of our calculator is not to provide an exhaustive scientific result, but a statistical indicator of how many customers are vulnerable and in what ways.”

Andrew Gething said: “We welcome the regulator’s call for proactive, as well as reactive approaches – something we have been campaigning on for some time now."

The analysis covers key areas like identification, customer support, data and systems, lifecycle management, reporting and audit trail.

The firm warned that financial services companies must first understand customer vulnerability if they are to serve everyone properly.

MARS now offers tailored versions and settings for each industry, including mortgages, financial advice, credit, debt, building societies and insurance.

After using MARS, 92% of customers were identified as vulnerable and 7% as potentially vulnerable.

MorganAsh said firms need to digitise their approach to meet these aims, keep costs down and comply with Consumer Duty.

The findings from the MARS found high response rates to customer vulnerability questionnaires across advice, credit, debt and insurance sectors.

The most common life events for vulnerable customers were bereavement, divorce or separation, and caring responsibilities.

Gething’s remarks followed the FCA ‘Financial Lives survey’, which found that 49% of UK adults, over 26 million people, had at least one sign of vulnerability.
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