News
Shepherds Friendly appoints Laura Gauden as head of sales
In her new role, she will lead the sales team to support revenue growth and develop the society’s proposition.
Shepherds Friendly
News
Shepherds Friendly pays out 97% of income protection claims in 2025
The Manchester-based mutual paid out £3.25m in income protection (IP) claims in 2025, up slightly from £3.23m in 2024.
Featured
Shepherds Friendly launches first pitch-side advertising campaign during Challenge Cup
Shepherds Friendly has launched its first pitch-side advertising campaign as part of a wider marketing push tied to its 200th anniversary year.
News
Shepherds Friendly joins Primis panel for income protection distribution
Shepherds Friendly has agreed a new partnership with Primis Mortgage Network that will see its income protection products distributed to almost 3,000 advisers across the UK.
News
70% of Brits want mandatory financial education in schools, study finds
The study from Shepherds Friendly found that 70% of Brits think financial education should play a greater role in the classroom.
News
Shepherds Friendly launches ‘200 Years Together’ intermediary campaign
The mutual society’s bicentennial falls on 25th December 2026, but it has scheduled a year-long programme of engagement.
Education and Training
Less than a quarter of adults can pass a financial literacy test, Shepherds Friendly finds
New research from Shepherds Friendly has found that financial literacy levels in the UK have declined sharply.
News
Three in five Brits don’t know what income protection covers, survey finds
Research from Shepherds Friendly has found that a majority of working adults do not understand what income protection insurance covers.
News
Octopus Legacy and Shepherds Friendly partner to offer simplified life insurance
The offering aims to address the widespread lack of estate planning among the British public.
Protection
Misconceptions holding back income protection uptake, Shepherds Friendly research shows
New research from Shepherds Friendly indicates that incorrect assumptions, rather than lack of awareness, are limiting demand for income protection.
Protection
Best Insurance and Shepherds Friendly launch simplified single life product with instant online cover
Protection specialist Best Insurance, in partnership with mutual insurer Shepherds Friendly, has launched a new single life policy designed to make life cover easier and more accessible for UK consumers.
News
Shepherds Friendly names Jonathan Sandell as new CEO
He will take over from Ann-Marie O’Dea at the start of 2026, subject to regulatory approval.