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43% of Brits turn to unregulated sources for advice on renting or buying property, Zable finds
36% said they had done the same for mortgages, while 43% had sought unregulated guidance for financial planning.
Zable
Financial Advice
76% of Britons fail to check credentials before following financial advice
Zable research found only 24% of people would check a financial professional’s credentials before following advice, as more consumers turn to unregulated sources including social media, AI tools and online forums.
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Four in five consumers use unregulated financial advice, Zable warns
Salary and wages ranked as the area where consumers were most likely to seek unregulated advice, with 54% admitting they relied on informal guidance.