
Nearly half of homeowners carry out property research in secret – Zoopla
27% secretly browsed property listings, while 21% checked the value of their current home on property websites.

27% secretly browsed property listings, while 21% checked the value of their current home on property websites.

Its Rental Market Report showed there were 3% fewer rental homes available than a year earlier, while supply was down 6% in August.

Homeowners tracking the value of their property on Zoopla grew by 39% in FY25 to 5.4 million, with the current figure reaching 6.4 million.

This was the first time in a year that searches rose in every region, with the biggest increases seen in the South East and East of England.

Sales agreed were 9% lower than last year as higher mortgage costs and uncertainty led buyers to pause.

The collaboration means Zoopla users can now book local help for moving jobs straight through the Zoopla website and app.

Buyer demand dropped by 15% year-on-year, with higher mortgage rates and political uncertainty keeping more people out of the market.

Excluding London, the gap was even wider, with a house costing 2.3 times as much as a flat.

Rents in areas below £750 per month rose by 5% on average, compared to the national average of 2.1%.

The series offers practical advice for small and independent agencies.

Zoopla’s latest House Price Index found FTBs are targeting homes worth £10,000 more than last year, with average prices up 4.3% to £254,750.

Homes sold as quickly as last year in more than half of UK regions, but sellers in London and surrounding areas waited longer to find buyers.
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