Sort Group incorporating SortRefer, Sort Move and Sort Legal, has appointed Keith Ahmed (pictured) as its group managing director.
Ahmed, who has been with the Group as head of finance and compliance officer for five years, has over 10 years’ experience in financial services.
In his new role, Ahmed will take ownership of the day-to-day running of the group and will be responsible for the companies’ key deliverables.
Kevin Tunnicliffe, CEO at SortRefer, said: “I am delighted to appoint Keith to the position of group managing director to support the group with our future plans.
“Although different, our roles will complement each other, allowing me to be more industry facing in the marketplace.
“Keith has already done so much for the business since he joined in 2018 and I am excited for us to work together to further expand our market share.”
Ahmed added: “This is a hugely exciting time to be in the industry, which is already seeing so many changes brought about by technology.
“I firmly believe that with our vision of tech growth, employee engagement and a client-centric experience we can make Sort a market leader in the sector.”
