Together has appointed David Broadbent (pictured) as chief executive officer, leading its personal finance division.
Broadbent has more than 25 years’ experience in financial services, and will head up all aspects of personal finance lending for Together – a group which has a total loan book of £6.6bn – when he joins in March, subject to approval by the Financial Conduct Authority (FCA).
He was previously chief financial officer at LendInvest.
Prior to that, he was co-founder, CFO and Deputy CEO at Bank North, where he played a key role in launching the challenger bank.
Earlier in his career, Broadbent was CEO of debt solutions provider Fairpoint Group and CFO and chief commercial officer of FTSE 250 consumer credit provider, International Personal Finance.
Broadbent said: “I’m really excited to join Together as CEO of the personal finance division.
“I’ve known the business for some time as a lender which challenges and disrupts the status quo and have been really impressed with its growth to become one of the UK’s biggest non-bank lenders.
“My brief is to grow the personal finance business, something I’ve particularly enjoyed throughout my career in financial services.
“So, I’m really looking forward to this new challenge and working with the Together team.”
Subject to regulatory approval, Broadbent will replace Pete Ball, who is leaving Together personal finance in the spring after seven years with the company.
Richard Gregory OBE, chairman of Together Personal Finance, added: “We are delighted to announce David’s appointment as CEO of Together personal finance.
“He brings extensive financial services experience, including holding a number of executive and board roles with listed and private financial services businesses.”
