TwentyCi has launched a suite of data solutions to enable lenders and mortgage brokers to optimise their marketing efforts, increase customer retention and drive business growth by using real-time data sets, alongside artificial intelligence (AI).
Using property completion data, brokers and lenders can access insights to target off market properties through homeowners who previously purchased properties on 2-year or 5-year fixed mortgages.
By combining data tools, prospects can be targeted by property value, geographical area and property type.
The latest package was built to combine TwentyCi’s DOMUS property database – which encompasses 36.1 million properties with more than 350 attributes for each one – and an automated valuation model (AVM), which provides instant information about the current market value of residential properties.
The data tools were also combined with a smart mobile and direct mail strategy to reach those remortgaging or seeking new mortgages.
Colin Bradshaw, CEO of TwentyCi, said: “With 74% of mortgages on fixed rates between 2- and 5- years, mortgage renewals have become an easily accessible source of new revenue.
“Engaging with customers between three to sixmonths before they’re able to renew will optimise marketing efforts, increase customer retention, and drive business growth.
“By combining our datasets, which use sophisticated statistical methods and machine learning algorithms, we’re making it easier for brokers and lenders to target their audience by property value, property type and area.
“We’re excited to incorporate our data tools with a mobile marketing offering which has already helped create and build brand awareness for many of our clients.”
