CIExpert has now included Vitality in its Income Protection Insight Zones, which is immediately available to all CIExpert subscribers at no additional cost.
Vitality’s Income Protection plan joins those already available from AIG and Guardian as CIExpert develops the range of services offered to advisers.
Paul Roberts, proposition & distribution director at CIExpert, said: “It is encouraging to see the growth of the Income Protection market as CIExpert continues to develop our Insight Zones for advisers and their clients.
“Our recent Critical Thinking 2024 Report has clearly demonstrated that advisers face a challenge to educate their clients about the options that both CIC and Income Protection provide them.
“It has prompted us to think about the tools that we provide and when considering IP claims data, we thought that adding interactive charts to explain the type of conditions and age distribution of IP claims would assist them in that process.
“We believe the enhanced claims dashboard is a great addition for advisers and consumers as we strive to provide a consistent approach across the market.
“We are delighted that Vitality have chosen to work with us to add to a growing number of insurers joining our Income Protection Insight Zones alongside their Life & Serious Illness Zones to cover all their protection offerings.
“We’re looking forward to announcing further insurers over the coming months too”.
Andy Philo, director of strategic partnerships at Vitality, added: “Vitality has seen considerable growth in IP sales since we made significant enhancements to the product last year and it’s great that CIExpert’s new Insight Zone can present these from today, helping advisers recognise the strength of the Vitality IP product for their clients.”
