The financial CRM provider, formerly 360 Dotnet, has unveiled a rebranding initiative, now operating under the name 360 Lifecycle. The company has introduced this change to further its commitment to bringing innovative technology solutions to financial advisers.
With the launch of a new logo and a user-friendly website, 360 Lifecycle aims to refine the user experience for financial advice firms and their clients. The updated branding is meant to symbolise the company’s focus on adaptability and continuous product development.
The services and support that clients and partners have come to expect from the firm remain steadfast, now streamlined under the 360 Lifecycle banner.
Ozgur Unlu, CEO of 360 Lifecycle, said: “As we embark on this transformative journey, we are thrilled to unveil 360 Lifecycle. This rebrand not only reflects our commitment to innovation but also signifies a new chapter in our company as a leading fintech provider.
“Our refreshed identity is only the beginning of our journey, to help to support our clients’ continued success.”
David Smith, commercial director at 360 Lifecycle, added: “Our technology is redefining what it means to empower financial advisers.
“Our commitment to excellence is evident in the solutions we offer. Moreover, our agnostic approach allows advisers the freedom to choose from a variety of integration partners, ensuring they have the best tools at their disposal to meet their unique needs.”
