Financial services support service provider MorganAsh has strengthened its team with two senior appointments.
In order to support its growth in the customer vulnerability and Consumer Duty markets, MorganAsh appointed Peter Labrow as head of marketing.
Labrow has 40 years of experience, including as a journalist for Haymarket Group, as marketing manager for a global systems integration company, and marketing director of one of the UK’s largest training companies.
He was the co-founder of newswire Learning News and founder of a marketing agency.
Labrow also co-wrote the publicity book ‘Is It News?’, an in-depth guide to writing press releases.
He has worked with MorganAsh, as a marketing consultant, for more than a decade.
Labrow said: “There’s always been a side of me which is drawn to work with socially responsible organisations.
“I’ve worked for several charities, including three hospices and a couple of social enterprises.
“The concept of helping organisations get to grips with consumer vulnerability in a best-practice way and enabling them to deliver more consistent outcomes is one that particularly excites me.”
Also joining the MorganAsh team is underwriting and claims manager, Tracey Johnson.
Johnson is a fully qualified medical underwriter and claims manager, with previous experience working in the UK and Irish protection market.
Johnson has additional experience in training and development as well as in underwriting systems and rules development.
She launched Bright Grey – now part of Royal London Retail – and worked with Acorn, Allianz, AXA, Prudential, Standard Life and Utmost.
Johnson said: “I’ve always liked MorganAsh’s approach.
“They were one of the pioneers of medical underwriting, gathering and using data in a far more intelligent way – with better results all round. This is a great team to be part of.”
Andrew Gething (pictured), managing director of MorganAsh added: “These appointments add some solid, senior experience to MorganAsh.
“I’ve known and worked with Peter for around 20 years – and in the last few years he’s steadily built up his expertise in customer vulnerability.
“Tracey is a terrific addition to the team. Her reputation quite rightly proceeds her, and she brings with her bags of experience, knowledge and energy.”
