Precise Mortgages rebrands as Precise.

Precise Mortgages has rebranded as ‘Precise.’, introducing new broker and customer websites along with its relaunch.

The Precise. rebrand follows on from the launch of OSB Group’s registration portal last month, enabling new brokers to register with Precise., KRFI or InterBay, or all three, using one registration process.

Jon Hall (pictured), group managing director, mortgages and savings at OSB Group, said: ”This isn’t just about launching a new logo or a flashy marketing campaign – we’re taking the opportunity to redefine what we stand for and how this underpins everything we do from this point forward.

“We involved our broker partners from the outset to ensure their industry frustrations and concerns were addressed and incorporated.

“The website has been through rigorous broker testing at every stage to ensure we stayed on the right path.

“We’ve also collaborated with our internal teams to ensure we’re fully aligned so that brokers experience consistent and clearly defined interactions with Precise. that services their requirements quickly with minimum fuss.”

“Precise. is at the beginning of a new journey and there will be more milestones to share but it also remains an important brand to OSB Group and will continue to provide precisely the right lending products at precisely the right time.”

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