Hinckley & Rugby Building Society has announced the appointment of Danny Cranie as its new chief customer officer, a role created to enhance the Society’s focus on customer engagement and digital innovation.
In his new position, Cranie will concentrate on strengthening the Society’s service capabilities across existing channels and spearheading the development of a new digital offering. This initiative aims to enhance member experiences and fulfill the Society’s commitment to a member-centric approach.
Cranie joins Hinckley & Rugby with 34 years of experience in the banking and building society sectors. His previous roles include significant leadership positions at Lloyds Banking Group and Virgin Money, where he focused on business growth and customer outcomes. He has a BA degree in Accountancy & Business Law and is a member of the Institute of Chartered Bankers.
On his appointment, Cranie expressed his enthusiasm, saying: “I am delighted to join Hinckley & Rugby to help deliver our new vision and 5-year business plan. The customer-centric ethos and values of the Society mirror my own passion for putting customers at the heart of every decision we make.
“It’s an exciting time to join as we get set to launch our digital proposition, which will widen our reach to attract new members to the Society. I’m looking forward to using my business transformation experience to help us achieve further operational efficiencies and deliver outstanding customer experiences and outcomes.”
Barry Carter, CEO of Hinckley & Rugby, warmly welcomed Cranie, remarking: “I am delighted to welcome Danny to Hinckley & Rugby. His experience, knowledge and passion for providing outstanding member service are second to none. As part of my executive team, he will be a key person to help drive our member-centric growth agenda. He joins us at an exciting moment in our history for both members and colleagues.”
