2021 was the most successful year to date for B2B property insurance platform Ceta Insurance following the highest number of sales in its 29-year history.
During 2021, Ceta’s expert team took 64% more calls in 2021 than the previous year and saw a 7% rise in conversations with brokers, resulting in a 40% rise in the number of quotes and a huge 88% lift in sales.
This is thanks in part to a 52% increase in the number of active advisers, who use the Infinity platform to access Ceta’s broad panel of providers.
Used by mortgage brokers, IFAs and insurance brokers, the Infinity Platform offers a quote, compare, click and bind service using a panel of leading property insurance providers specialising in more than 30 non-standard risks.
Ceta also provides in-house underwriting capability which means even for the most complex non-standard risks, brokers have an answer on their case within an hour instead of waiting days after being referred back to the insurer.
Despite the huge uplift in call volume, quotes, conversations and sales, the Ceta team have also managed to maintain excellent customer service, keeping average hold times down to 1 minute and 40 seconds.
Mia Murphy is an active user of the platform and encourages other brokers to ditch the documents and go digital. She said: “They [Ceta] are leading the insurance revolution. Go digital and discover their Infinity platform for rapid quotes, attractive rates and expert support.”
James O’Hara, commercial director at Ceta, said: “With the insurance market buoyed by the housing boom and strong economic recovery following 2020, Ceta’s infinity platform has helped more brokers write business than ever before. During 2021, a substantial number of brokers that had not previously used digital platforms came to us for the first time and, once they had seen how easy it is, they have become active users.”
Steve Thorpe is one such broker. He started using Ceta’s Infinity Platform this year and was very impressed with the service, commenting: “Efficient service; immediate quote was competitive and available immediately.”
Another factor is in Ceta’s success is the shift in home insurance requirements as a result of the pandemic.
O’Hara continued “The increase in home renovations and home-based businesses over the past year means people have different home insurance needs, but many insurers have not kept pace, meaning that our platform, which specialises in non-standard risks and offers rapid quotes, competitive rates and expert support, has been the only real solution for brokers looking to capitalise on these opportunities.
“We have also launched a number of new initiatives and added to our expert panel, all of which have been key to our success. Going into 2022, we will be launching a number of exciting new products and services as well as new partnerships to expand both our B2B and consumer offerings, so look forward to what, hopefully, will be another record year for us.”
