Nationwide Building Society is set to undertake its most significant rebrand in a generation, committing to maintain its High Street presence as many banks continue to close branches.
All 605 branches will receive investment, marking a significant effort by the UK’s largest building society to protect face-to-face customer interactions.
The rebrand is the biggest for the member-owned mutual since 1987 when Nationwide switched its logo from a cooperative pyramid to the current ‘village icon’.
Debbie Crosbie, chief executive of Nationwide Building Society, said: “Nationwide offers a large-scale alternative to the shareholder-owned banks.
“As a major challenger, we are committed to offering a good way to bank for our customers through better service, value and fairness.
“Our rebrand is the most significant in 36 years and ensures we continue to be relevant for the needs of customers today and tomorrow.”
In line with the rebranding, all payment cards and customer communications will be updated. The move comes as part of Nationwide’s commitment to offer ‘A Good Way To Bank’, which the society states is based on offering leading service, value and fairness.
This is the latest in a series of initiatives from Nationwide challenging shareholder-owned banks. In June, the building society extended its Branch Promise, vowing not to exit any town or city where it currently operates until at least 2026.
Additionally, in May, Nationwide returned £340 million of profit to 3.4 million eligible members via its ‘Fairer Share’ payment, with each member receiving £100.
