GoTo Group has appointed Melanie Smith (pictured) as its new head of customer experience.
Smith brings a wealth of experience in the estate agency sector to her new role, with some of her previous work including roles at Spicerhaart, LSL and Purplebricks.
Smith said: “I am thrilled to be part of this fast-growing business and look forward to helping develop more propositions for our estate agency, broker and home-moving customers together with making sure our customer experience is the very best it can be.
“GoTo Group’s ‘customer first’ approach is absolutely what the home-moving market needs and the products and services we offer are designed to deliver a first-class experience.”
Nigel Hoath, founder, and GoTo Group CEO, added: “Mel’s background in estate agency and specifically customer experience makes her an invaluable addition to the team.
“Our mission at GoTo needs people who really care about our customers and the experience they have of our services.”
